Yesss! Golden World Award for „Insight“ magazine by INEOS in Cologne. Insight is a corporate communications magazine feeding Industry positions to political decision makers. Oliver Brenneisen is the principal photographer of the magazine since 2013.
After the International Creative Award of Excellence in the category cover in 2014 this is the second award for „insight“ and Anne-Great Iturriaga-Abarzua, head of Communications at INEOS in Cologne.
INEOS is one of the world’s largest manufacturers of chemicals and oil products, with sales of $54 billion, employing 15000 people. www.ineos.com
Cover collection photographed by Oliver Brenneisen
Turning skepticism into sympathy
Since several years a skepticism towards manufacturing found its way into Germany, one of the leading industrialised countries, impacting the „license to operate“ and investments for manufacturing. INEOS in Cologne addressed this public attitude by intensifying the dialogue with the community and the political stakeholders. „insight“ was the logical format in which the different successful initiatives were summarised and communicated.
Open, clear and sometimes bold statements give readers an authentic insight in what drives and blocks manufacturing in the Rhineland area, Europe’s largest chemical cluster.
Since 2012, twelve newsletters were issued, accompanied by a personal letter by the managing directors. „insight“ received excellent feedback by politicians, in particular from Martin Schulz, former President of the European Parliament.
The focus? On people!
The common goal was to create a publication, in which industry is not described as purely technological, but as a branch where people perform services to people. The decisive factor was to bind the general public as readers on one hand and the politically interested parties on the other, by bringing
them closer to the industrial diversity INEOS stands for. Thus, the magazine „insight“ provides value and conveys an understanding of manufacturing. At the same time, INEOS also acts as a sparring partner and instigator for socio-political responsibility. Consequently, „insight“ always focuses on people rather than technology. This is also shown by the topics of „insight“, for which the INEOS head of communications and the research and editorial team are in close contact with INEOS‘ Management board.
