New publication: Five page reportage for Auto Bild, Germany´s leading car magazine about the increasing problems with over saturation of rental cars in Mallorca during peak season. Where are the limits of growth?
„The rental car madness on Mallorca. Agressive company representatives, invented damages, parking chaos at the beaches. For many holiday makers and islanders the high season means pure stress.“
Fruits of work we like: Johannis Sirup was awarded „Ecological product of the Belearics 2017.“ Johannis is a new line of ecological food products based on carob beans from Mallorca. Oliver Brenneisen has been instrumental in the creation of the brand for the client Es Garrover de Mallorca, directed by Juana Verger.
The initial line-up includes: Johannis polvo, a classical carob powder, a sweet flour type alternative to cacao. Johannis Sirope a natural sweetener and Johannis Crema, a breakfast spread with almond flour, oliver oil and coconut sugar.
Yesss! Golden World Award for „Insight“ magazine by INEOS in Cologne. Insight is a corporate communications magazine feeding Industry positions to political decision makers. Oliver Brenneisen is the principal photographer of the magazine since 2013.
After the International Creative Award of Excellence in the category cover in 2014 this is the second award for „insight“ and Anne-Great Iturriaga-Abarzua, head of Communications at INEOS in Cologne.
IPRA International Public Relations Association is the world’s most relevant, resourceful and influential professional association for senior international public relations executives. www.ipra.org
INEOS is one of the world’s largest manufacturers of chemicals and oil products, with sales of $54 billion, employing 15000 people. www.ineos.com
Since several years a skepticism towards manufacturing found its way into Germany, one of the leading industrialised countries, impacting the „license to operate“ and investments for manufacturing. INEOS in Cologne addressed this public attitude by intensifying the dialogue with the community and the political stakeholders. „insight“ was the logical format in which the different successful initiatives were summarised and communicated.
Open, clear and sometimes bold statements give readers an authentic insight in what drives and blocks manufacturing in the Rhineland area, Europe’s largest chemical cluster.
Since 2012, twelve newsletters were issued, accompanied by a personal letter by the managing directors. „insight“ received excellent feedback by politicians, in particular from Martin Schulz, former President of the European Parliament.
The focus? On people!
The common goal was to create a publication, in which industry is not described as purely technological, but as a branch where people perform services to people. The decisive factor was to bind the general public as readers on one hand and the politically interested parties on the other, by bringing
them closer to the industrial diversity INEOS stands for. Thus, the magazine „insight“ provides value and conveys an understanding of manufacturing. At the same time, INEOS also acts as a sparring partner and instigator for socio-political responsibility. Consequently, „insight“ always focuses on people rather than technology. This is also shown by the topics of „insight“, for which the INEOS head of communications and the research and editorial team are in close contact with INEOS‘ Management board.
New website for Incompar photographed by Oliver Brenneisen. Incompar is the leading supplier for automated sun sails in the Balearics, Spain an Portugal.
Photo: Incompar Balears / Oliver Brenneisen
During an eight months period, we visited the companies facilities, acompanied their staff during istallation and maintenance jobs and photographed many pretty properties where Incompar designed the shade. www.incompar.es
On assignment for ADAC Motorwelt. Visiting Mallorca in spring. Five page reportage photographed by Oliver Brenneisen. The story covers classic spring activities and suggest visiting Mallorca outside the busy summer months when the island is threatened by its own popularity. The online version of the article is here (in German)